EU court pulls plug on ‘H20+’ trademark

27-11-2018

EU court pulls plug on ‘H20+’ trademark

Grafner / iStockphoto.com

The EU General Court today rejected a cosmetics company’s trademark appeal centring on the term H20, after finding that the disputed mark lacks distinctive character.


H20 Plus, EU General Court, trademark appeal, European Union Intellectual Property Office, distinctive trademark, descriptive trademark, creams, commercial

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