Dr Pepper opposes ‘Crush’ trademark filed by King.com
Dr Pepper has opposed a US trademark application filed by King.com, the creator of the “Candy Crush Saga” game, relating to food.
In July 2013, King.com applied to register the ‘Crush’ trademark under international classes 29 and 30, which include jelly beans, chocolate and a wide range of other confectionery items.
Dr Pepper filed its notice of opposition on Friday, June 9, claiming that if the ‘Crush’ trademark is granted, it would “destroy its investment and goodwill” in the company’s own ‘Crush’ marks.
Dr Pepper owns several ‘Crush’ trademarks, which are used for a range of confectionery items and cosmetics, including US registration numbers 3,209,282 and 3,289,137 for use in frozen confections and lip balms, respectively.
“The ‘Crush’ marks have come to be associated with the opposer, represent enormous goodwill of opposer, and identify and distinguish goods manufactured by opposer,” said the claim.
Dr Pepper claimed that use of ‘Crush’ by the defendant “is likely to cause dilution of the distinctive quality of opposer’s trademarks and lessen the ability of the ‘Crush’ marks to identify and distinguish opposer’s goods from others”.
Did you enjoy reading this story? Sign up to our free daily newsletters and get stories like this sent straight to your inbox
Today’s top stories:
German court delays UPC ratification
New York City sues souvenir shop owners selling NYPD counterfeits
Already registered?
Login to your account
If you don't have a login or your access has expired, you will need to purchase a subscription to gain access to this article, including all our online content.
For more information on individual annual subscriptions for full paid access and corporate subscription options please contact us.
To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.
For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk