AIPPI 2017: Going for gold in sports IP deals

17-10-2017

AIPPI 2017: Going for gold in sports IP deals

brianajackson / iStockphoto.com

Sport needs money to operate, and with a large chunk of funding stemming from sponsorship, the sale of IP is the very lifeblood of the industry, a panel discussion heard.


sports, Olympic Games, football, licensing, sponsorship, ambush marketing, trademark, copyright, AIPPI 2017

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