Leaders Directory 2025

After a decade of growth, WIPR Leaders has undergone its most significant transformation to date. The 2025 edition marks the beginning of a more selective, research-driven era — shifting away from a volume-based listing to one that truly reflects the very best of the global IP legal profession. 

The WIPR research team spent months overhauling the methodology, curating a refined list of top-tier IP practitioners across 80 countries and six continents, each recognised for their proven track record, peer endorsements, and outstanding contributions to the field. With a new focus on quality over quantity, only standout lawyers were nominated by their firms. Each profile is enhanced with commentary from peers and clients—offering richer insights into their expertise and reputation. Whether clients are searching for trusted external counsel, global referral partners, or top-tier legal insights—WIPR Leaders 2025 is an essential resource. The directory spans specialists across copyright, design, patents, trademarks, and trade secrets, from global powerhouses to specialist boutiques. This first iteration of the 2025 directory also notates of contentious and non-contentious specialisms. 

The lawyers included this year represent the very best in IP law—trusted, flexible, and highly respected by peers around the world.

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Eliza Siew
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Counsel   Deacons
Joe Simone
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Partner   East IP
Robin Smith
Diversity
Vice President and General Counsel   Lego Group
Peihua Su
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Senior Partner, Patent Attorney   Beijing Risehigh IP Group
Diversity
China Head of Digital and Commerical   Lusheng
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Partner   Ellalan (Beijing) IP
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Principal   Eagle IP Limited
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Partner   China PAT Intellectual Property Office
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Partner   China PAT Intellectual Property Office
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Managing Partners LLP   G&W
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Director of Beijing office   China Patent Agent (HK) Ltd
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Principal and Director of the China IP Practice   Schwegman Lundberg & Woessner
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General Manager   China Patent Agent (HK) Ltd
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Partner   Chang Tsi & Partners
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Partner   Beijing Merits & Tree Law Offices
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Founding/Managing Partner - Shanghai & US Offices   GEN Law Firm
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Partner   China PAT Intellectual Property Office
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Deputy General Manager   China Patent Agent (HK) Ltd
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Partner   China PAT Intellectual Property Office
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Counsel/Attorney at Law   Chang Tsi & Partners