What’s in a name?: business-friendly trademark counselling in the startup scene

21-02-2020

Jeffrey Greene and Salsa Ahmed

What’s in a name?: business-friendly trademark counselling in the startup scene

Korawat photo shoot / Shutterstock.com

In the fast-moving, tech-focused world of startups, choosing a trademark requires flexible thinking, as Jeffrey Greene and Salsa Ahmed of Cooley explain.


Cooley, trademark counselling, startups, scope of protection, distinctiveness, technology, USPTO, goods and services, third party use, software, common law

WIPR