Sweden jurisdiction report: The true value of a brand

19-02-2018

Maria Zamkova

Sweden jurisdiction report: The true value of a brand

from2015/ iStockphoto.com

Each year, a number of brand indexes are published in Sweden, for the benefit of trademark owners and customers. The ranking results, however, depend considerably on the basis for the investigations, the questions and what the survey wants to show.


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WIPR