Impact Studies: Making the Most of Trademarks

24-05-2017

Sarah Morgan

Impact Studies: Making the Most of Trademarks

Matjaz Slanic / iStockphoto.com

Combining data with on-the-ground knowledge helps to make INTA’s impact studies more successful, says Sheila Francis, INTA’s Director of Marketing and Liaison for the Impact Studies Committee, in an interview with Sarah Morgan.


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