Brand Restrictions: Changing the Conversation


The tobacco industry may have lost battles against plain packaging, but the war is not over, say the Co-Chairs of INTA’s 2017 Brands Restrictions Presidential Task Force, Kathryn Park and Burkhart Goebel, and INTA Chief Policy Officer Bruce MacPherson, in an interview with Sarah Morgan.

INTA 2017, Tobacco, Plain Packaging, Trademarks, Brands