TURKLOVA / SHUTTERSTOCK.COM
In the lead up to the 2016 Olympic Games in Rio, Constanza Woltzenlogel of Luiz Leonardos & Advogados considers some of the tactics used by ambush marketers and the preventive measures employed by organisers of large sports events.
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Luiz Leonardos, Constanza Woltzenlogel, Ambush marketing, trademarks, commercial, Olympics,