New rules for word marks and slogans in Mexico

01-08-2011

Miguel Ángel Jiménez Santos

On June 10, 2011, several articles of the Rules of the Mexican Industrial Property Law were reformed. The changes became effective on June 13.

On June 10, 2011, several articles of the Rules of the Mexican Industrial Property Law (RIPL) were reformed. The changes became effective on June 13.

The most significant change involved an article regarding applications for distinctive signs (trade names, trademarks and slogans). The change in question involved the wording of the final paragraph of Article 56 of the RIPL, related to word marks and slogan applications. The final paragraph of Article 56 of the RIPL now reads as follows:

“…Word marks or slogans can only be comprised of letters or words of the Roman alphabet, Arabic occidental numbers, and of those orthographic signs which aid to their correct reading. It will be understood that the applicant reserves the use in any font or size of the letters.”


Mexico, Industrial Property Law, amendment, distinctive signs, slogans,

WIPR