How to onboard new staff during lockdown
07-07-2020
INTA annual meeting to go virtual
21-05-2020
INTA needs new definition of ‘brands’, says internal task force
16-04-2020
12-06-2020
INTA
The COVID-19 pandemic has forced IP associations around the world to postpone their conferences this year, either cancelling them entirely or making the move online. The International Trademark Association is no exception, but as CEO Etienne Sanz de Acedo says, it’s been planning a digital transformation for some time—the pandemic has just forced its hand.
In February this year, the International Trademark Association (INTA) called off its Singapore meeting, at a time when Singapore was the country worst-affected by COVID-19 outside China. The new plan, it said, was to hold the annual meeting in May or June in the US.
Soon after, the association identified Atlanta as a possible host city. However, one month later, and just two days after COVID-19 was declared a pandemic by the World Health Organization, INTA announced that it would postpone the conference until November, to take place in Houston.
“It became very clear that the best option would be to combine the annual meeting and the leadership meeting to avoid too much travel for members,” Sanz de Acedo says.
The rest of this article is locked for subscribers only. Please login to continue reading.
If you don't have a login, you will need to purchase a subscription to gain access to this article, including all our online content. Please use this link and follow the steps.
For multi-user price options, or to check if your company has an existing subscription to us that we can add you to for FREE, please email Atif Choudhury at achoudhury@worldipreview.com
INTA, Etienne Sanz de Acedo, trademarks, virtual conference, branding, digital transformation, annual meeting,