Cannabis TMs: when ‘weed’ won’t do

While the global cannabis industry blossoms, the EU market presents particular challenges for trademark owners, finds Sarah Speight.

Cannabis. Hemp. Marijuana. Weed. However you refer to it, or whatever your views on its recreational use, the cannabis sativa plant is potent in more ways than one.

Quite simply, cannabis is big business: aided by partial or full legalisation regarding its use in certain countries around the world, it is fast becoming a legitimate part of the world economy.

Products derived from the plant are potentially highly sustainable, and application of use is broad. The industrial use of cannabis (or industrial hemp) covers products such as packaging, clothing, building materials and food and beverages, among others.