Brands under threat


Brands under threat


Many companies’ desire to do good is being undermined by government regulations across the globe that threaten their IP value, reports Muireann Bolger

Brands are under mounting pressure to commit to greater corporate social responsibility obligations. And while many are rising admirably to this task, they are also confronting a potential swathe of government-imposed brand restrictions that could jeopardise the value of their IP.

“Customers recognise the positive impact of brands. And, in general, there is a huge amount of trust and belief in brands to do the right thing,” observed David Haigh, CEO of Brand Finance, during a virtual panel discussion exploring these challenges. 

The session, The Days of Brand Freedom Are Over, held during the International Trademark Association’s Annual Meeting in May, offered an overview of brand restrictions and the industry sectors and jurisdictions where such restrictions are either already in effect or being considered. 

Trademarks, US, trademarks, brands