Brand protection beyond Brexit: are businesses prepared?

David Potter of HGF explains the headline findings of a survey on brand protection post-Brexit.

Late last year, European IP specialist law firm HGF commissioned a comprehensive survey of more than 120 leading businesses across the UK and Europe to better understand their concerns and gauge how prepared they are for life after the UK’s departure from the EU, in terms of protecting their trademark and design rights.

The research was divided into three sections: Brexit, brand protection and business growth, with companies invited to participate by completing an online survey. The results were published in January in a report “Brand Protection Beyond Brexit”.

Almost half of the respondents said that they would need to change their brand protection strategy after the UK leaves the EU, but a third still did not know how they would do so.