Baker McKenzie claims the largest IP brand management practice in the world with more than 650,000 trademark records under management in 200+ jurisdictions and over 4,500 cross-border clients in multiple industries. With some “fantastic offices” internationally, rival US partners admit the firm’s international network can appeal to clients who prefer a single firm on global portfolio work. In the US, Baker McKenzie is noted more for its trademark prosecution practice and has 10 offices the country, with not quite the profile of its international network say observers. The US trademark practice is seen to benefit from cross-over relationships with the firm’s foundational tax and transactions practices. The team manages multiple portfolios with thousands of marks, including more than a decade managing a global portfolio of a remarkable 150,000+ trademarks.
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