Hogan Lovells
Firm overview:
Hogan Lovells is a global legal powerhouse with one of the most sophisticated trademark practices in the world. Its Intellectual Property, Media & Technology (IPMT) group is recognised for providing end-to-end brand protection services to some of the most influential companies across technology, life sciences, consumer goods, fashion, entertainment and financial services.
The firm’s US trademark practice is especially strong in brand strategy, clearance, prosecution, portfolio optimisation, licensing, and global brand coordination, supported by an extensive international network spanning Europe, Asia, Africa, the Middle East and Latin America.
Known for its combination of scale and precision, Hogan Lovells is well positioned to advise both emerging innovators and multinational corporations seeking business-aligned trademark guidance. Its ranking as a Notable firm for US non-contentious trademark work reflects its consistent leadership across the full brand lifecycle.
Team overview:
Hogan Lovells’ US trademark team is among the most experienced and internationally connected in the market. The group offers a deep bench of practitioners who advise on complex clearance matters, build and manage global portfolios, and develop strategic brand protection frameworks aligned with clients’ commercial priorities. Within this leading team, Anna Kurian Shaw and Julia Anne Matheson stand out as key pillars of the firm’s US trademark strength.
Shaw is a highly regarded trademark strategist with extensive experience in global brand management, risk assessment and complex clearance. She advises leading multinational brands on worldwide filing programmes, enforcement strategy, licensing and brand optimisation. Known for her commercial sensitivity and ability to navigate high-stakes naming and brand expansion matters, Shaw is a core architect of the firm’s global TM strategy capability.
Matheson is one of the most respected trademark advisers in the US market. With decades of experience, she handles sophisticated clearance projects, large global portfolios, cross-border disputes before IP offices and courts, and high-level brand strategy for some of the world’s most recognisable companies. Matheson is celebrated for her incisive analysis, strategic foresight and ability to harmonise trademark, advertising, and commercial considerations in complex brand environments.
