pavel-vaschenkov
6 August 2020TrademarksRory O'Neill

Jaguar Land Rover fails in Defender shape trademark appeal

The English High Court has blocked  Jaguar Land Rover from registering the shape of its Defender 4x4 as a trademark, clearing the way for chemicals company  Ineos to launch its own competing vehicle.

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Trademarks
2 April 2019   Jaguar Land Rover has lost a trademark appeal against Yorkshire-based company Twisted Automotive.
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