Europe’s antitrust authority has hit Sanrio, the licensor of the Hello Kitty brand, with a €6.2 million ($6.9 million) fine for restricting cross-border sales of merchandise.
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15 June 2017 The European Commission has begun competition investigations into the licensing and distribution practices of Nike, Universal Studios and Sanrio, the licensor of the Hello Kitty brand.
8 February 2019 The owner of popular children’s character Hello Kitty, Sanrio, has taken legal action against a California-based company which it alleges is producing counterfeit products that infringe its trademarks and copyright.