10 July 2019TrademarksSarah Morgan

European Commission fines Hello Kitty owner €6.2m

Europe’s antitrust authority has hit Sanrio, the licensor of the Hello Kitty brand, with a €6.2 million ($6.9 million) fine for restricting cross-border sales of merchandise.

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European Commission probes Nike and Universal Studios

15 June 2017 The European Commission has begun competition investigations into the licensing and distribution practices of Nike, Universal Studios and Sanrio, the licensor of the Hello Kitty brand.

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8 February 2019 The owner of popular children’s character Hello Kitty, Sanrio, has taken legal action against a California-based company which it alleges is producing counterfeit products that infringe its trademarks and copyright.

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European Commission fines Hello Kitty owner €6.2m

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