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7 March 2016Trademarks

CJEU says ‘Mercedes-Benz’ adverts do not infringe Daimler’s TM

Car maker Daimler has failed to convince the Court of Justice of the European Union (CJEU) that a former partner company should be held responsible for allegedly trademark-infringing adverts, in a dispute centring on the ‘Mercedes-Benz’ mark.

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