Marques 2018: French senator discusses 5 branding challenges

19-09-2018

Marques 2018: French senator discusses 5 branding challenges

mattjeacock / iStockphoto.com

Richard Yung, a senator representing French citizens outside of France, outlined five major challenges that brands face today, as he kicked off the 2018 Marques Annual Conference in Paris.


Marques 2018, Richard Yung, Brexit, counterfeiting, trademark portfolios, economy, branding, plain packaging, Google AdWords, EUTMs, UK IP Enterprise Court

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