‘Luxury brands are driving this’: reaction to the Facebook, Gucci collab

11-05-2021

Muireann Bolger

‘Luxury brands are driving this’: reaction to the Facebook, Gucci collab

Cineberg / Shutterstock.com

A new era has dawned in the war against counterfeiters, as luxury brands increasingly join forces with social media platforms and e-commerce companies to safeguard their IP. Lawyers tell WIPR why the IP world should expect to see more of these collaborations in the future.


Gucci, Facebook, Amazon, counterfeiting, luxury brands, Potter Clarkson, Marks & Clerk, Gunnerbrooke, Lewis Silkin

WIPR