shutterstock_1153994293_cineberg
11 May 2021TrademarksMuireann Bolger

‘Luxury brands are driving this’: reaction to the Facebook, Gucci collab

A new era has dawned in the war against counterfeiters, as luxury brands increasingly join forces with social media platforms and e-commerce companies to safeguard their IP. Lawyers tell WIPR why the IP world should expect to see more of these collaborations in the future.

Already registered?

Login to your account

To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.

Two Weeks Free Trial

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk


More on this story

Trademarks
28 April 2021   Gucci and Facebook have filed a joint lawsuit in California against a Russian resident who allegedly used the social media platform to sell the fashion label’s designer products.
Trademarks
9 November 2017   Luxury brand Gucci has secured a win in its trademark battle against Forever 21, after a US judge dismissed the retailer’s claims for non-infringement and cancellation.