Amazon, WIPO, The Lego Group, take part in WIPR TM Live


Alex Baldwin

Amazon, WIPO, The Lego Group, take part in WIPR TM Live

Speakers from Amazon, the World Intellectual Property Organization (WIPO), and The Lego Group will take part in the first-ever World IP Review Trademarks Live event, which starts today.

More than 1,100 delegates from across the globe will tune in to hear the latest insights from leading trademark practitioners into how to protect, manage and monetise your IP portfolio in 2021.

The new virtual conference takes place over three days, running from June 8-10, and brings together in-house TM counsel from companies such as Lyft, Mary Kay, Snap and Intel, as well as representatives from WIPO and the US Patent and Trademark Office (USPTO).

Registration is still open for the conference and video recordings of all sessions will be available on-demand for registrants.

Amazon’s global brand protection manager for the Asia-Pacific and the Middle East Anubhav Jain will present the opening keynote at 12.30pm EDT/5.30pm BST today.

Wednesday’s seminars include a discussion on domain name management by Larry Rickles from Teva and Kristin McNulty from Intel, as well as a panel on the challenges of trademark clearance in the cannabis industry.

Thursday afternoon will see both Marylauren Ilagan and Benoît Apercé from WIPO host back-to-back presentations on how to modernise in-house trademark practice in a post-COVID world and the Madrid international trademark system respectively.

Following this, Anders Olsen, senior corporate counsel, IPR at The Lego Group will join a multi-sector in-house counsel panel to discuss how to identify and overcome online infringement.

The full agenda of all 18 seminars can be viewed here.

Those wishing to register their interest for next year’s event can email Kieran Murphy at

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WIPR, Trademarks Live, WIPO, Amazon, Lego, Intel, USPTO, Lyft