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The IP Practice of the Future

International18-11-2020Muireann Bolger

An ambitious INTA project that looked at how IP may change in the future offered lessons across the profession, Muireann Bolger finds.

More Than Just a Color

International18-11-2020Rory O'Neill

Rory O’Neill speaks to experts on color trademarks about the discrepancies in how different jurisdictions enforce such nontraditional IP rights.

Is Harmonization Possible?

International18-11-2020Rory O'Neill

With a new World Intellectual Property Organization agreement on geographical indications having come into force in February, Rory O’Neill looks at the fault lines in a debate which appears to be far from settled.

Best Strategies for Fighting Trademark Squatting in China

China18-11-2020Zhigang Zhu and Lei Yongjian

China’s government has updated rules to challenge trademark squatting—to great effect, explain Zhigang Zhu & Yongjian Lei of Wanhuida Intellectual Property.

Making the Most of Designs

International18-11-2020Rory O'Neill

Design rights have traditionally played second fiddle to other IP protections, but brands are beginning to realize their full potential. Rory O’Neill reports.

The Potential and Pitfalls of Consumer Empowerment

International17-11-2020Tom Phillips

Engaging consumers in social media marketing campaigns can be very rewarding, but it can also go very wrong, Tom Phillips discovers.

The Front Lines of Defense

International17-11-2020Sarah Morgan

International groups, national customs authorities, courts, and judiciaries are joining forces with brand owners in global efforts to stem the tide of counterfeit products. Sarah Morgan reports on the situation in various countries.

IP in the Future

International17-11-2020Muireann Bolger

The world has changed, and the IP sector needs to continue to evolve so it can respond effectively to the complex challenges that lie ahead. Muireann Bolger reports.

The Good Business of Sustainable Brands

International17-11-2020Muireann Bolger

Today, consumers want to support sustainable brands, and they expect companies to demonstrate their core social and environmental objectives in a clear and transparent way. Muireann Bolger reports.

Platforms Taking Up the Mantle

17-11-2020Saman Javed

Through collaborations with IP agencies, user tools, and enforcement programs—e-commerce platforms have unveiled a suite of anticounterfeiting measures to benefit brand owners and, ultimately, consumers, as Saman Javed discovers.

Showing 91 to 100 of 3247 results