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Showing 81 to 90 of 2864 results

Be Your Own Superhero: Building a Personal Brand

International21-05-2019

Building brands is a central task for many Annual Meeting registrants, but how many consider the need to build their own, individual brands? Sarah Morgan reports.

Making Connections: IP and the IoT

International21-05-2019

Connected devices are transforming the way we live our lives, but from an intellectual property perspective, they add complexity to an already complicated landscape, as Peter Scott finds out.

Blockchain: A Viable Solution to Fight Counterfeits?

International21-05-2019

While initially associated with online currencies, blockchain technology could provide a boon to brands looking to protect their intellectual property. Saman Javed investigates the potential.

The IP Firm of the Future: Adapting to New Dynamics

International21-05-2019

The intellectual property (IP) industry has innovation at its heart, yet IP firms have sometimes been slow to innovate. Peter Scott considers how to do things differently.

China’s Top 10 Trademark Developments

China, International21-05-2019Anna Mae Koo and Ann Xu

Anna Mae Koo and Ann Xu of Vivien Chan & Co. discuss the top 10 updates from China this year.

What Brands Want in a Shifting Legal Services Landscape

International21-05-2019

Legal service models are fast evolving, and trademark and brand lawyers must adapt—understanding the changes and how to best add value is key. Saman Javed reports.

China’s Top 10 Trademark Developments

International21-05-2019

Anna Mae Koo and Ann Xu of Vivien Chan & Co. (China) discuss the top 10 updates from China this year.

General Framework for Comparative Advertising in Russia

International, Russia20-05-2019

Proving unfair advertising in Russia requires a subtle understanding of the law, explains Ilya Goryachev, Gorodissky (Russia).

Insight into Co-branding and Influencers

International20-05-2019

Jessica Elliot Cardon, Deputy General Counsel at Quality King Distributors/Perfumania Holdings, Inc. (USA), and Chair of The Trademark Reporter Committee, follows up on a commentary she wrote on co-branding for The Trademark Reporter (September-October 2018 issue) by providing additional thoughts on pairing up with influencers.

The Unreal Campaign: Combatting Counterfeits

International20-05-2019

Since being founded in 2012, the Unreal Campaign has gone from being a pilot project to a fully-fledged initiative with an established INTA Unreal Campaign Committee, and has engaged more than 40,000 teenagers across the world. Aislinn Burton catches up with the Committee leadership to learn more about the successes, challenges, and future of the campaign.

Showing 81 to 90 of 2864 results

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