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The Confusion of Copyright Fair Use

International, US25-05-2018

“It would be hard to find anyone in this room who would not be confused as to where copyright fair use is today,” said Kate Spelman, Senior Copyright Counsel at Microsoft.

Collaborative Branding: Trademark Lawyers and Marketers

International25-05-2018

Although a company’s marketing and legal departments often have contrasting approaches to brands, it’s necessary for the teams to build trust and cultivate a positive working relationship, as Aislinn Burton finds out.

Balancing Free Speech and IP Rights

25-05-2018

A discussion on the intersection of rights of publicity and trademarks with the First Amendment included references to the BARBIE doll and “Grand Theft Auto”, as Aaron McDonald reports.

Building Bridges with E-Platforms and Law Enforcement

China, International, US25-05-2018

China is the world’s largest e-commerce market, and a prospective new law will change things for trademark owners tackling infringement online. Sarah Morgan reports.

Going to the Next Level

EU, International, US23-05-2018

Brand owners have been largely reluctant to explore the potential uses of “dot brand” top-level domains, but many companies may be happy just to have one, as Sarah Morgan finds out.

Linking the Real and the Virtual

International, US23-05-2018

The Pokémon Company International —renowned for its popular trading card game, video games, animation, and more recently a location-based augmented reality game, Pokémon GO—must stay on top of global legal issues as the company evolves, as Kaoru Otawara, Assistant General Counsel, tells Aaron McDonald.

Transforming Trademarks in Argentina

Argentina, International, US23-05-2018

The past two years have seen some important changes to IP protection in Argentina, and there are more on the way, as Dámaso Pardo, President of the Instituto Nacional de la Propiedad Industrial, explains to Aislinn Burton.

Choose Your Battles

International, US23-05-2018

As the workload of the U.S. Trademark Trial and Appeal Board grows, Gerard Rogers, Chief Administrative Trademark Judge, explains the challenges and his priorities to Ed Conlon.

Innovative Influencing

International, US23-05-2018

Product placement has long been recognized as an important tool to increase brand awareness, and there are more creative approaches available than ever before. Aislinn Burton reports.

Embracing Connectional Intelligence

International, US23-05-2018

Designing ways to connect differently can play an important role in reaching global competitiveness, as Aaron McDonald reports.

Showing 101 to 110 of 2642 results

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