Leveraging data to optimise domain name portfolios

Today’s companies invest thousands, if not millions, in their domain name portfolios every year and many of their domains have priceless value to the organisation. However, corporate budgets are not unlimited, so it’s a constant struggle to make strategic decisions about the portfolio’s size and shape. Gaining a firm grasp of which domain names the company has—and why—is essential so that the company’s portfolio is fully optimised and right-sized based on the organisation’s priorities and budget.