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Innovative Influencing
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Product placement has long been recognized as an important tool to increase brand awareness, and there are more creative approaches available than ever before. Aislinn Burton reports.   23 May 2018
Linking the Real and the Virtual
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The Pokémon Company International —renowned for its popular trading card game, video games, animation, and more recently a location-based augmented reality game, Pokémon GO—must stay on top of global legal issues as the company evolves, as Kaoru Otawara, Assistant General Counsel, tells Aaron McDonald.   23 May 2018
Choose Your Battles
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As the workload of the U.S. Trademark Trial and Appeal Board grows, Gerard Rogers, Chief Administrative Trademark Judge, explains the challenges and his priorities to Ed Conlon.   23 May 2018
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The IP work at the National Basketball Association (NBA) is exciting and fast-paced, much like the game itself, says NBA Executive Vice President and Deputy General Counsel Ayala Deutsch in an interview with Aaron McDonald.   23 May 2018
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Aislinn Burton catches up with INTA’s Director of Legal Resources, Liz Hanellin, about the Association’s expanding focus and how her department helps members to find important IP resources at the click of a button.   23 May 2018
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Changes resulting from the European Union General Data Protection Regulation could cause major headaches for trademark owners who need to police their marks online, as Lori Schulman, INTA’s Senior Director, Internet Policy, tells Ed Conlon.   23 May 2018
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Brand owners have been largely reluctant to explore the potential uses of “dot brand” top-level domains, but many companies may be happy just to have one, as Sarah Morgan finds out.   23 May 2018
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Deborah Cohn, INTA’s Senior Director of Government Relations, is responsible for getting IP issues heard by in the U.S. Government, as she tells Sarah Morgan.   23 May 2018
Trademarks
A pet drinks provider has failed in its attempt to register ‘Pawsecco’ as a trademark in the UK, following opposition proceedings brought by the organisation responsible for protecting Prosecco’s protected designation of origin.   23 May 2018
Trademarks
The US Immigration and Customs Enforcement’s Homeland Security Investigations unit has seized nearly 79,000 counterfeit items in Laredo, Texas.   23 May 2018

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