Latest News & Features

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The Yin and Yang of Licensing

Licensing can achieve more for a company than mere financial gain, but balancing the requirements of licensor and licensee is a challenge, as Peter Scott reports.   22 May 2018

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Brand Value, Bridges, and a Body of Research

INTA’s new Strategic Partnerships & Economic Research Department is conducting work across a range of topics and countries, with the Brand Value Special Task Force, Generation Z, and bridge building with non-legal associations as its top priorities for 2018 and beyond. Sheila Francis, INTA’s Director, Strategic Partnerships & Economic Research, tells Sarah Morgan more.   22 May 2018

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More Games, More Trademarks

While Seattle is famous for its coffee and fish-throwing, it’s also home to many video game developers. Sarah Morgan reports on the trademark issues in the industry.   22 May 2018

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IP Enforcement in Asia

Tackling counterfeiting in Asia can be a challenge, but with the right approach, brands can achieve effective results, as Sarah Morgan reports.   22 May 2018

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Disparaging Marks and Mascots

The 2017 decision in Matal v. Tam captured the attention of the trademark community and had serious implications for another decades-long trademark case concerning disparagement. Sarah Morgan reports.   22 May 2018

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All Eyes on Brexit

The highly complex matter of Brexit is a top priority for INTA’s work in Europe, as Hélène Nicora, INTA’s Chief Representative Officer, Europe, tells Aaron McDonald.   22 May 2018

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The Psychology of Mediation

Saturday’s Session CSA24 The Psychology of Mediation: Analyzing How Parties Negotiate, moderated by Kevin Hartley, a Partner at Trust Tree Legal (USA), involved a faux dispute between a family-owned, local craft brewery and a multinational tequila conglomerate.   22 May 2018

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Retail Therapy

The IKEA franchising system helps the brand to tackle challenges and boost consumer trust, says Cecilia Emanuelson, IP Counsel at the global franchisor, in an interview with Aislinn Burton.   22 May 2018

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Canada’s Commitment to IP

Canada’s new IP Strategy proposes some important reforms to the trademark system, as Mark Schaan, Director General, Marketplace Framework Policy Branch, Innovation, Science and Economic Development, tells Ed Conlon.   22 May 2018

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Placing Corporate Social Responsibility at the Heart of the Company

The concepts of sustainability and corporate social responsibility should be front and center of brand owners’ corporate philosophy, as Sarah Morgan hears from two companies.   22 May 2018

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