Latest News & Features
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Anna Mae Koo and Ann Xu of Vivien Chan & Co. discuss the top 10 updates from China this year. 21 May 2019
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The European Patent Office has announced the finalists for the 14th annual European Inventor Award, which will be awarded in five categories at a ceremony in Vienna on June 20. 21 May 2019
Trademarks
New figures on Alibaba’s anti-counterfeiting policies have cemented its status as a leader in IP rights protection but significant challenges remain, the Chinese e-commerce company has claimed. 20 May 2019
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Proving unfair advertising in Russia requires a subtle understanding of the law, explains Ilya Goryachev, Gorodissky. 20 May 2019
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Jessica Elliot Cardon, Deputy General Counsel at Quality King Distributors/Perfumania Holdings, Inc., and Chair of The Trademark Reporter Committee, follows up on a commentary she wrote on co-branding for The Trademark Reporter by providing additional thoughts on pairing up with influencers. 20 May 2019
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For many brands, influencers have proven a shortcut to huge exposure and high impact, but there are dangers associated with their use—and brands need to be thoughtful about when and how they engage with them, as Saman Javed reports. 20 May 2019
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INTA’s 2019 Annual Meeting kicked off with messages of aspiration, and a call to arms to do good. Sarah Morgan reports. 20 May 2019
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INTA’s new study of Gen Z demonstrates that brands have work to do in order to educate this increasingly influential cohort on the importance of buying genuine products, as Saman Javed finds out. 20 May 2019
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Proving unfair advertising in Russia requires a subtle understanding of the law, explains Ilya Goryachev, Gorodissky (Russia). 20 May 2019
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Depending on your perspective, millennials are either avocado-eating dilettantes or the future of political activism. Whatever the case, brands need to adapt and engage, finds Sarah Morgan. 20 May 2019
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