Latest News & Features
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INTA’s new study of Gen Z demonstrates that brands have work to do in order to educate this increasingly influential cohort on the importance of buying genuine products, as Saman Javed finds out. 20 May 2019
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For many brands, influencers have proven a shortcut to huge exposure and high impact, but there are dangers associated with their use—and brands need to be thoughtful about when and how they engage with them, as Saman Javed reports. 20 May 2019
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Since being founded in 2012, the Unreal Campaign has gone from being a pilot project to a fully-fledged initiative with an established INTA Unreal Campaign Committee, and has engaged more than 40,000 teenagers across the world. Aislinn Burton catches up with the Committee leadership to learn more about the successes, challenges, and future of the campaign. 20 May 2019
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Proving unfair advertising in Russia requires a subtle understanding of the law, explains Ilya Goryachev, Gorodissky. 20 May 2019
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Proving unfair advertising in Russia requires a subtle understanding of the law, explains Ilya Goryachev, Gorodissky (Russia). 20 May 2019
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Depending on your perspective, millennials are either avocado-eating dilettantes or the future of political activism. Whatever the case, brands need to adapt and engage, finds Sarah Morgan. 20 May 2019
Trademarks
New figures on Alibaba’s anti-counterfeiting policies have cemented its status as a leader in IP rights protection but significant challenges remain, the Chinese e-commerce company has claimed. 20 May 2019
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Intellectual property (IP) offices around the world employ a variety of different approaches to making the public aware of the importance of IP, as Sarah Morgan finds out. 20 May 2019
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The US Department of Commerce added Chinese telecoms company Huawei to a trade blacklist amid an ongoing IP trade row between the US and China on Thursday, May 16. 20 May 2019
Patents
French IP service provider Questel has acquired a majority stake in German provider Brandstock, according to a release issued on Saturday, May 18. 20 May 2019
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