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Shape Up or Lose Out on the Next Generation
Depending on your perspective, millennials are either avocado-eating dilettantes or the future of political activism. Whatever the case, brands need to adapt and engage, finds Sarah Morgan.   20 May 2019
article
General Framework for Comparative Advertising in Russia
Proving unfair advertising in Russia requires a subtle understanding of the law, explains Ilya Goryachev, Gorodissky (Russia).   20 May 2019
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Insight into Co-branding and Influencers
Jessica Elliot Cardon, Deputy General Counsel at Quality King Distributors/Perfumania Holdings, Inc. (USA), and Chair of The Trademark Reporter Committee, follows up on a commentary she wrote on co-branding for The Trademark Reporter (September-October 2018 issue) by providing additional thoughts on pairing up with influencers.   20 May 2019
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Hiring Is Easy, Retention Is Not
Hiring diverse individuals is the easy part of the equation. Encouraging people to stay and thrive in their environment is the trickier part. Sarah Morgan reports.   20 May 2019
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Brexit: A Complicated Picture
The United Kingdom’s withdrawal from the European Union has implications for trademark holders worldwide. Peter Scott reports on the latest developments.   19 May 2019
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Effective Data Management for Trademark Attorneys
New technologies combined with effective business strategies can help lawyers make the most of their data, as Rory O’Neill finds out.   19 May 2019
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Update on Trademark Protection in Venezuela Under U.S. Sanctions
Current and future trademark owners in Venezuela should be keeping a close watch on the application and maintenance process given U.S. economic sanctions on the country.   19 May 2019
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Character Wars: Protecting Fictional Characters
Intellectual property can provide robust protection to fictional characters, but it’s important to understand the specific rights available in particular jurisdictions. Rory O’Neill reports.   19 May 2019
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Canada Prepares to Implement Its New Trademark Regime
Mesmin Pierre, Director General, Trademarks Branch at the Canadian Intellectual Property Office, explains how Canada is preparing for its June 17 target date to join three key IP agreements and implement major corresponding amendments to its trademark system.   19 May 2019
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A Beautiful Friendship: Bringing Marketing and Legal Together
Learning to communicate more effectively with one another can help marketers and lawyers better manage risk and reach their end goals faster. Saman Javed reports.   19 May 2019

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