Louis Vuitton told to laugh, not sue, as trademark claim falls flat
Louis Vuitton’s trademark claim against apparel company My Other Bag (MOB) has been rejected after a US court ruled that the sale of the bags is protected under the fair use doctrine.
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27 January 2016 Louis Vuitton is facing a potential $400,000 legal bill after lawyers representing parody bag company My Other Bag filed a motion at a US court asking it to rule that the case is “exceptional”.