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While IP laws don’t protect advertising slogans in Brazil, that doesn’t mean they can’t be secured by other means. Paulo Parente Marques Mendes and Beatriz Vergaça Castro of Di Blasi, Parente & Associados report.
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Paulo Parente Marques Mendes, Beatriz Vergaça Castro, Di Blasi Parente & Associados, unfair competition, signs, advertising, trademark