Keeping Your Finger on the Pulse
What is the aim of the Brand & New podcast?
Podcasting is an amazing tool to share high-value content, and that’s definitely the ambition of Brand & New.
Brand & New explores, with a 360° vision, the interactions between IP and innovation. Every two weeks, on Tuesday, my guests share their experiences and ideas on “hot topics” that are impacting the IP ecosystems, such as artificial intelligence, machine learning, cybersecurity, and blockchain.
But we also talk about subjects less or indirectly tech-focused, from the development of soft skills for lawyers, to brand restrictions, or the intersections between corporate social responsibility and branding. There is always something to learn, for a curious listener!
Why is this initiative happening now?
Hot topics come one after the other at a fast pace and are not necessarily easy to “decrypt”—emerging technologies of the future, new trends coming from different regions or sectors, and how to figure out their impact for IP and legal practitioners and more generally for anyone interested in innovation.
All IP experts I know are curious minds.
Brand & New’s purpose is to offer them in each 20-minute episode a fresh vision, relevant illustrations, different paradigms and perspectives about the future, to better grasp these topics. From the feedback received so far from our listeners, it seems that there is a great appetite for such discussions.
