INTA’s Brand & New podcast series provides a platform for open dialogue with leaders and visionaries across intellectual property. Peter Scott spoke to podcast host Audrey Dauvet to find out more.
What is the aim of the Brand & New podcast?
Podcasting is an amazing tool to share high-value content, and that’s definitely the ambition of Brand & New.
Brand & New explores, with a 360° vision, the interactions between IP and innovation. Every two weeks, on Tuesday, my guests share their experiences and ideas on “hot topics” that are impacting the IP ecosystems, such as artificial intelligence, machine learning, cybersecurity, and blockchain.
But we also talk about subjects less or indirectly tech-focused, from the development of soft skills for lawyers, to brand restrictions, or the intersections between corporate social responsibility and branding. There is always something to learn, for a curious listener!
Why is this initiative happening now?
Hot topics come one after the other at a fast pace and are not necessarily easy to “decrypt”—emerging technologies of the future, new trends coming from different regions or sectors, and how to figure out their impact for IP and legal practitioners and more generally for anyone interested in innovation.
All IP experts I know are curious minds.
Brand & New’s purpose is to offer them in each 20-minute episode a fresh vision, relevant illustrations, different paradigms and perspectives about the future, to better grasp these topics. From the feedback received so far from our listeners, it seems that there is a great appetite for such discussions.
"I’ve interviewed the chairman of an international marketing agency who talks about the power of branding, the IP head of a leading media/entertainment company who explains the transformation of his industry, or an IP lawyer who shares his views on the impact of climate change and IP."
What have been your highlights so far?
It’s just impossible to choose, given the diversity of the themes we discuss and the guests’ profiles. They all bring different perspectives and ideas, and often go beyond the frontiers of legal and tech, giving us food for thought about the economic, social, cultural, or historical dimensions.
I’ve interviewed the chairman of an international marketing agency who talks about the power of branding, the IP head of a leading media/entertainment company who explains the transformation of his industry, and an IP lawyer who shares his views on the impact of climate change and IP.
It is a privilege to interview people among the world’s most inspiring leaders, visionaries, and experts in their areas, who help us to understand the world of today and get us prepared for what’s coming next.
What's your professional background?
I am a former IP lawyer and general counsel. I started my career in Europe in private practice before joining one of the world leaders in the beverage industry as IP director, and then I spent a few years as head of legal, public affairs and corporate social responsibility (CSR) in the United States.
I also studied my passion—journalism—and AI/programming, and that is definitely a precious background today for hosting Brand & New.
What is your experience of being an entrepreneur?
"It is a privilege to interview people among the world’s most inspiring leaders, visionaries, and experts in their areas." Audrey Dauvet
Following an eye-opening trip around the world made two years ago, where I worked for extraordinary non-governmental organizations, I decided, back home, to create my own business, relying on a “purpose brand.”.
We developed with a few partners an innovative non-alcoholic drink, mixing few “essentials”: people, planet, product (excellent!), and profit. In other words, a competitive strategy integrating solid CSR actions.
This venture is amazing, very rewarding, even though it requires being a permanent problem-solver!
Could you tell me a little more about your own business? Why that industry?
After 10 years spent in the beverage industry, I believe that certain opportunities are still untapped, in particular for consumers who are looking for options that combine indulgence, well-being and sustainability. In this respect, the product developed with my partners is in itself a revolution! Stay tuned...
What advice would you give other entrepreneurs, both in general and related to IP in particular?
As an entrepreneur, IP rights constitute one of your most valuable assets; it’s never too early to protect these rights.
This is a critical point, because a lot of startups that work in an informal environment may neglect to secure their intangible assets and thus fail to safeguard their investment.
Podcast, Brand & New, innovation, IP ecosystems, AI, machine learning, cybersecurity, blockchain, soft skills, brand restrictions, interview, CSR, NGOs