General Mills: A Household Name

24-05-2017

General Mills: A Household Name

Beornbjorn / iStockphoto.com

While trademarks and trade dress are important for protecting General Mills’ many food products, brand value itself goes deeper than just a legal registration. Josh Burke, senior IP counsel, talks to Ed Conlon about protecting rights and keeping consumers happy.


HÄAGEN-DAZS, General Mills’, brands, household goods, trademarks, trade dress, INTA17

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