Conference preview: Business of IP Asia Forum 2018


Conference preview: Business of IP Asia Forum 2018

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The Business of IP Asia Forum 2018, which takes place on December 6 and 7 in Hong Kong, has the theme of “IP and innovation in the new socio-technological landscape”, as WIPR finds out.

The eighth edition of the Business of IP Asia Forum, organised by the Hong Kong Trade Development Council (HKTDC) together with the government of the Hong Kong Special Administrative Region and the Hong Kong Design Centre, will be held on December 6 and 7. With the theme “IP and innovation in the new socio-technological landscape”, this year’s forum will feature some 80 internationally acclaimed speakers. 

IPHatch, a competition that encourages startups to identify and convert valuable IP into assets, and to come up with new ideas that are beneficial to the IP ecosystem, will be launched during the forum. 

“The Global Tech Summit held on the second day of the Business of IP Asia Forum will focus on AI and its impact on the broader economy.”

“Emerging countries in the Asia-Pacific region are showing a growing interest in developing innovation-driven, knowledge-based economies,” Raymond Yip, deputy executive director of the HKTDC, says. 

“This not only provides a stimulus to IP trading in the region, but also helps to further consolidate Hong Kong’s position as a premier IP trading hub. We expect more than 2,500 industry players from around the world to gather for this year’s forum. 

“Together with its concurrent exhibitions, featuring about 90 exhibitors, and Asia IP Exchange, an online platform with a pool of some 28,000 IP items, the forum is a highly effective marketplace that promotes cooperation among governments, manufacturers, academia, research institutions and businesses, encouraging broader use of IP and technology.”

Highlights on the first day of the Business of IP Asia Forum include a Plenary Session with Wang Binying, deputy director general of the World Intellectual Property Organization; Antony Taubman, director of the Intellectual Property Division, World Trade Organization; Freddy Harris, chair of the ASEAN Working Group on Intellectual Property Cooperation; and Jacqueline Bracha, deputy director of the Israel Patent Office. They will speak on the development of the global IP regulatory regime and its socio-technological impact. 

Representatives from international brands, including Philippe Lucet, vice president general counsel, R&D and IP, Nestlé; David Upite, senior counsel, Procter & Gamble; and Jack Chang, chairman, Quality Brands Protection Committee of the China Association of Enterprises with Foreign Investment, will outline actionable corporate best practices, both online and offline, for building a strong brand identity and crafting a comprehensive brand-protection strategy. 

At the keynote luncheon that follows, Benjamin Bai, vice president and chief IP officer of Ant Financial, will share his views on IP and innovation in the new socio-technological landscape.

The Global Tech Summit held on the second day of the Business of IP Asia Forum will focus on artificial intelligence (AI) and its impact on the broader economy. Norman Tien, dean of the Faculty of Engineering at the University of Hong Kong, will chair a panel featuring a strong line-up of industry experts from the US and Hong Kong, including senior vice president of engineering systems for Virgin Hyperloop One, Anita Sengupta; technology transfer programme executive of the Technology Transfer Office, National Aeronautics and Space Administration, Daniel Lockney; head of emerging technologies of Asia-Pacific, Amazon Web Services, Olivier Klein; managing director of SenseTime Group, Shang Hailong; founder and CEO of Fano Labs, Miles Wen; and president of the AI Society of Hong Kong and general manager of Hong Kong Express, Eric Thain. 

Various breakout sessions will cover a wide range of topics including business practices, legal tips and developments in the IP market and industry. Other overseas speakers include Devin Ehrig, co-founder, Shadow Factory; Alan Liu, director, global brand protection, Asia-Pacific, Johnson and Johnson Supply Chain; and Thierry Dubois, managing director, Federation of the Swiss Watch Industry FH. 

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Business of IP Asia Forum 2018, innovation, IP, technology, Hong Kong Trade Development Council, IP ecosystem, ASEAN, Ant Financial