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A boutique video editing company tried to sue TikTok for trademark infringement—and lost. Sarah Speight asks: should we be surprised?
There’s a new trend in town and it goes by the name of ‘ransom litigation’.
In other words, big tech firms are ‘held to ransom’ by much smaller players over alleged trademark infringement.
Most recently, social media platform TikTok, known for its short-form video content, prevailed after being sued by a small, London-based high-end video-editing company Stitch Editing on the basis of alleged consumer confusion and unfair competition.
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TikTok, Stitch Editing, trademarks, US, UK, technology