21 April 2021TrademarksAlex Borthwick

Nike’s ‘Satan shoes’ victory: would demonic branding have fared better in the UK?

Last month, Nike brought trademark infringement proceedings at the US District Court for the Eastern District of New York against MSCHF Product Studio, in response to the art collective’s launch of its so-called “Satan shoe”.

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Nike’s ‘Satan shoes’ victory: would demonic branding have fared better in the UK?

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