News analysis: Three stripes and you’re out


News analysis: Three stripes and you’re out

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Adidas’s enforcement of its three-stripe trademark has raised controversy in recent times, as WIPR recaps.

In March this year, WIPR reported that fashion retailer Forever 21 had filed a declaratory judgment against Adidas.

Forever 21 accused Adidas of taking protection of its ‘three-stripe’ trademark too far in a suit against Adidas at the US District Court for the Central District of California, Western Division.

In its suit, Forever 21 argued that Adidas is well-known for “aggressively enforcing its perceived” trademark rights against others.

adidas, trademark, Forever 21, Adi Dassler, trademark infringement, US Patent and Trademark Office,