Netflix head: TM’s obsession with grades

23-05-2022

Tom Phillips

Netflix head: TM’s obsession with grades

Elliott Cowand Jr / Shutterstock.com

You don’t need to be a trademark attorney to do great trademark work, discovers Tom Phillips.

When Jeremy Kaufman, vice president of IP at Netflix started out, he worked at a law firm.

While there, he noted a clear “upstairs-downstairs vibe” between trademark attorneys and paralegals.

“Trademark attorneys for the most part had their own offices and paralegals didn’t,” recalled Kaufman. “Trademark attorneys had their own meetings and paralegals were not invited.


Trademarks attorneys, law firm, INTA, brand protection, strategy, innovation, diversity and inclusion

WIPR