Monster v Red Bull: ‘intention’ in the dock


Olivier Vrins

Monster v Red Bull: ‘intention’ in the dock

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The energy drink brands’ dispute over a ‘Red Dawg’ mark offered key takeaways on proving an intention to take unfair advantage of an earlier mark, explains trademark lawyer Olivier Vrins.

A legal battle between two of the world’s most popular energy drinks threw up some interesting points of argument earlier this month.

The dispute between Red Bull and Monster, over Monster’s trademark application for ‘Red Dawg’, culminated in a ruling at the English High Court, which fell in Red Bull’s favour.


Monster, Red Bull, England and Wales High Court, trademarks