For companies with a global presence, managing an international domain name portfolio has become an increasingly complex and important challenge, explains Elisa Cooper.
For companies with a global presence, managing an international domain name portfolio has become an increasingly complex and important challenge, explains Elisa Cooper.
The world of domains continues to change at an alarming pace. With more than 250 ccTLDs and the arrival of new gTLDs expected next year, intellectual property professionals are forced to make important decisions daily about where, when and how to register domain names.
Although domain names are often managed in a manner similar to trademarks, the complexities associated with domain names are far more intricate. Unlike trademarks, domain name restrictions and requirements change rapidly, often making it difficult to stay abreast of these occurrences. Domains that are not securely managed are also at risk of hijackings, unintended expiration or erroneous mistakes, all of which can lead to website downtime and loss of consumer confidence.
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gtlds, cybersquatters, icann, udrp, elisa cooper
