MetaBirkins: What now for NFTs?


Sarah Speight

MetaBirkins: What now for NFTs?

Rokas Tenys /

The trademark decision will shock a market built on selling digital artworks, finds Sarah Speight. Crowell & Moring | Withers & Rogers | Dickinson Wright | Knobbe Martens | Greenberg Glusker.

It’s a case that was much discussed, written about and awaited with bated breath. Finally, on February 8, the verdict was delivered.

Luxury fashion house Hermès emerged victorious as a nine-person jury deemed that digital artist Mason Rothschild had indeed infringed the trademarked Birkin bag with his MetaBirkins project.

Minting 100 unique NFTs will now cost Rothschild $133,000 in damages.

MetaBirkins, Hermès, Mason Rothschild, NFTs, non-fungible tokens, copyright