Dealing with die-hard counterfeiters is just part of the day job for Linda Heban, chief trademark counsel at Harley-Davidson, who tells WIPR about everything from tense negotiations to branded toilet seats.
From its humble origins in 1903 in Milwaukee, Harley-Davidson has built its brand into a $5 billion asset. That’s not bad for the duo who used a shed with the words “Harley-Davidson Motor Company” scrawled on the door to build and offer their first bike.
Although William Harley and Arthur Davidson began selling motorcycles, the company has expanded into the world of motorcycle accessories, apparel, toys, and home products. It even has a financial services arm that offers financing and insurance.
There are few brands that have such a devoted and unique following as the motorcycle manufacturer—loyalists around the world form riding clubs and organise meetings with like-minded enthusiasts.
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Harley-Davidson, counterfeit merchandise, trademark infringement, Linda Heban, statutory damages, SunFrog Shirts, GearLaunch, William Harley