15 May 2018Trademarks

Harley-Davidson: No easy ride for fakers

From its humble origins in 1903 in Milwaukee, Harley-Davidson has built its brand into a $5 billion asset. That’s not bad for the duo who used a shed with the words “Harley-Davidson Motor Company” scrawled on the door to build and offer their first bike.

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Harley-Davidson: No easy ride for fakers

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