Green ambition


Muireann Bolger

Green ambition

Ishita Aindley /

Fashions come and go, but as pressure mounts on apparel companies to become greener, branding experts can advise on how an ethical brand ethos can stay in vogue, reports Muireann Bolger.

Move over black. Green is the fashion industry’s new favourite colour, and this is one trend that is unlikely to fall out of style any time soon.

More than ever before, clothing and accessories companies are aware of the need for their brand to have authentic, climate-friendly credentials—and the guidance of brand experts in this transition is critical.

According to the United Nations Environment Programme, the fashion sector currently produces up to 8% of global carbon emissions. Textile dyeing is the second largest polluter of water globally: it takes around 2,000 gallons of water to make a typical pair of jeans. Textiles are also estimated to account for approximately 9% of annual microplastic losses to the ocean.

Trademarks, brands, green, environmental issues, greenwashing, trademarks