20 May 2022TrademarksMuireann Bolger

Green ambition

Move over black. Green is the fashion industry’s new favourite colour, and this is one trend that is unlikely to fall out of style any time soon.

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Patents

Exclusive: green food tech innovation outpaces global patents benchmark

2 December 2022 Custom data analysis for WIPR uncovers ‘surprising’ growth of sustainable food tech sector | AI, blockchain and 5G thought likely to spur innovation in agrarian tech | Clarivate.

Trademarks

Fast-fashion greenwashing and the power of trademarks

2 August 2022 As the ‘green’ fashion claims of ASOS, Boohoo and Asda come under greater scrutiny, the role of IP has become vital in securing consumers’ trust, as Kerry Russell and Charlotte Cassells of Shakespeare Martineau explain.

Patents

Green tech innovation needs a reboot, warns WIPO

7 April 2022 More innovation is urgently required to tackle the growing problem of climate change, the World Intellectual Property Organization has said in its latest World Intellectual Property Report.

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Green ambition

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