Enforcing trademarks online: what brands need to know


Ian Block and Andrea Fuelleman

Enforcing trademarks online: what brands need to know

David Franklin / Shutterstock.com

Online counterfeits may be on the rise but there are surefire ways to thwart and defeat infringers, explain Ian Block and Andrea Fuelleman of Neal Gerber Eisenberg.

Trade in counterfeit goods has risen steadily since the COVID-19 pandemic, especially on online marketplaces. The US Customs and Border Patrol (CBP) reported confiscating nearly 25 million counterfeit products in 2022, a haul that would have been worth $3 billion if the items had been genuine.

The trade in knockoff productswhich tricks consumers into buying unauthorised, substandard, and at times dangerous itemsdamages brand owners’ reputations and bottom lines. 

That is why it is important for companies to register, monitor, and enforce their trademarks with the US Patent and Trademark Office (USPTO) and other global regulators to combat bad actors who infringe their brands and logos. 

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