Ready, set, attack!

Come August next year, amid the hustle and bustle of Rio’s world famous Maracanã Stadium and the Olympic Park could lie the threat of would-be ambush marketers, waiting for the chance to strike and expose their brand to a global audience of potentially billions. WIPR investigates what Brazil can do to stop them.

Come August next year, amid the hustle and bustle of Rio’s world famous Maracanã Stadium and the Olympic Park could lie the threat of would-be ambush marketers, waiting for the chance to strike and expose their brand to a global audience of potentially billions. WIPR investigates what Brazil can do to stop them.

The countdown to the next Summer Olympic Games has begun, with less than a year to go until the curtain rises. 

Next August, the Olympic torch will be lit over Rio de Janeiro, signalling the start of the 2016 games.