WIPR spoke to Dr José Rodrigo Roque Díaz, newly appointed director general of the Mexican Institute of Industrial Property, about promoting the importance of IP protection and raising the institute's profile in Mexico.
Establishing a social media presence on the Internet is rapidly becoming a must-do for any person, company or organisation looking to communicate with an audience. Mexico’s Institute of Industrial Property (IMPI) has followed suit. In 2010 it set up a Facebook page (search for ‘Instituto Mexicano de la Propiedad Industrial’) and a Twitter account (follow @ IMPI_Mexico) to have direct contact with IP users and communicate IP news and events.
IMPI has attracted approximately 2000 followers on Twitter, compared to the UK Intellectual Property Office’s (UK IPO) 3000-strong following, and the US Patent and Trademark Office’s (USPTO) following of just over 5000.
IMPI Director General Dr José Rodrigo Roque Díaz, who took over from predecessor Jorge Amigo in April, is keen to build an IP culture and raise awareness of IP in Mexico, with the ultimate aim of increasing the number of patents filed by Mexican nationals.
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Interview, IMPI, IP protection