1 May 2016Trademarks
WIPR survey: Readers say Xerox should not be a generic term
WIPR readers overwhelmingly believe that Xerox should not be a generic term, our latest survey has shown.
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Trademarks
17 May 2016 Xerox works hard to ensure its brand avoids becoming a generic term in the same way Aspirin and Zipper have done. Margaret Walker, general IP counsel at the company, tells WIPR about some of her work.